Corgi Friday: A Q&A With The People Behind CorgiCam

The Internet was set ablaze on Wednesday when the good people at The Pet Collective introduced us to the Corgicam, a 24/7 live feed of four corgi puppies (and their mother) doing puppy stuff in real time. We posted about it here, because, well, of course we would post about it here. The following morning we received an email from someone at The Pet Collective thanking us for passing the CorgiCam along, and telling us to let them know if we had any questions.

Oh, we had questions.

Long story short, yesterday I was put in touch with Tom Hoffman, The Pet Collective’s director of distribution and marketing, and he graciously answered a few of my increasingly stupid questions via email. Did I ask if I could name one of the dogs? And was my proposed name a pun related to a deceased eccentric rapper? Read on to find out. (Spoiler Alert: Yup.)

DG: How did the idea for the CorgiCam come about, and who specifically do I mail a bottle of scotch to for coming up it?

TH: The idea of a live stream of animals was an early Pet Collective concept in a looong list of amazing ideas that was just a matter of time, priority, and technological availability to implement. When running the idea by our YouTube managers a few months back, the idea that weekly live puppies (like a Puppy Wednesday) was excitedly encouraged. But with the announcement and release of extended streaming to YouTube partners very recently, we thought we could go bigger, and we moved quickly. Why not set it up 24/7? I mean, who wants LESS of live corgis? Getting what we want, when we want it, and it always being available … isn’t that what the internets are all about? Scotch can be sent to the whole team here.

DG: It seems to have really taken off in the short period of time since its inception. Were you at all surprised by this, or did you know were sitting on a pot of stubby-legged, adorable gold from the beginning?

TH: No surprise at all. Corgis are little loveable fluffballs of internet magic…literally. This was apparent to us from the very outset of The Pet Collective when on our very first shoot in April 2012, a corgi named Yogi set off an explosion during a shoot of our series, Pet Sense [Ed. note – As seen in a previous edition of Corgi Friday]. No one including the dog was harmed … which was itself magical. But since no one was harmed and we caught it on tape, we decided to release the footage on YouTube, which immediately went viral. So it was officially a corgi that virally launched the channel into the momentum it has today. Thus, this was just more evidence that corgis are wizards of internet magic. Launching an initial PuppyCam could ONLY have been a CorgiCam. Success was implicit from the get-go.