LEGO Just Won Christmas With This Heartwarming Father-Son Commercial

Is there anything the mad geniuses at LEGO can’t do? You can build pretty much anything with their tiny bricks; against all odds they’re making a movie starring LEGO minifigs that not only looks like it won’t suck, but looks AWESOME; and now they’ve essentially won the Christmas toy commercial battle just a week after Halloween.

I challenge anyone who has snapped bricks with another living being — parent, guardian, child, grandchild, family pet, casual encounter, or otherwise — to not be moved by this spot. (Just, for the love of God, don’t imagine the adorable narrator son saying “redrum.”)

Via Reddit, where the video inspired this glorious exchange: