Watch A Devastating Three-Minute Commercial That Tells A Better Story Than Most Movies

Goddammit, people who make commercials: stop being good at your job. It’s never a pleasant feeling when you realize you’re being emotionally manipulated by a big business trying to sell you a product, but between Fiona Apple’s “Pure Imagination” Chipotle ad and now Thai communication provider TrueMove H’s three-minute short film/commercial, well, let’s just say some people took Don Draper’s Hershey’s prostitute monologue to heart.

Who knew ad people even had hearts?