The NRA announced Tuesday that it has decided to shut down NRATV — the live broadcasting media arm of the organization — as well as part ways with spokesperson Dana Loesch. The gun lobbying group is also severing business ties with its estranged advertising firm Ackerman McQueen, which has represented the NRA for nearly four decades and operates NRATV. The two parties have been embroiled in an ugly lawsuit, as the NRA has accused the firm of staging an “executive coup.”
Moreover, the decision to shut down production of NRATV comes in response to several prominent board members expressing their distaste with the far-right, conspiracy theory peddling content NRATV produces, which muddles the NRA’s core mission of protecting second amendment rights:
“Many members expressed concern about the messaging on NRATV becoming too far removed from our core mission: defending the Second Amendment,” Wayne LaPierre, the N.R.A.’s longtime chief executive, wrote in a message to members that was expected to be sent out by Wednesday. “So, after careful consideration, I am announcing that starting today, we are undergoing a significant change in our communications strategy. We are no longer airing ‘live TV’ programming.”
According to the New York Times, The NRATV may continue to run pre-recorded content, however on-air personalities such as Dana Loesch and other Ackerman employees will no longer be the public faces of the NRA.
Loesch specifically has recently come under fire for particularly abhorrent messaging such as putting KKK masks on “Thomas & Friends” cartoon characters and the repeated taunting of Parkland shooting survivors. As such, once the news hit Twitter, people couldn’t help but savor the rich irony — offering the newly unemployed Loesch their most sincere “thoughts and prayers.”
And of course Meghan McCain had to weigh in, and that went about as well as you’d think:
But the whole thing can probably be best summed up by the following tweet:
Girl, bye! ?