Logan Paul showed just how far someone will go in order to get hits on YouTube last week. Wandering into Japan’s notoriously heartbreaking Aokigahara forest, which is known as a spot where people go to kill themselves, Paul showed a man hanging from a tree, giggled, looked astonished, then joked about it to his nearby friends and fellow travelers. Including telling some kids in the parking lot to “not go over there” while laughing.
The backlash was swift, and Paul took the video down after it amassed a huge amount of views and hit the no. 10 trending spot on YouTube, where Paul posts daily and is one of the platform’s biggest stars. He apologized (twice), and now, after a week of silence, YouTube has responded in a strongly-worded five-tweet thread: