Dwyane Wade is coming to the Bulls and Doug McDermott is welcoming him with open arms and the number off his back. Instead of holding Wade’s number hostage and negotiating for cash, a car featuring the faces of franchise icons, or boxed DVD sets of all 10 seasons of Friends (we all want different things, okay?), McDermott is doing Wade a solid.
Wade has been wearing No. 3 since his days at Marquette, so this is a lesson in today’s brand awareness protocol. If Wade, one of the best players in NBA history, were to wear a different number and he would be unrecognizable in Chicago, his hometown, people would come to games and stare at the court for minutes. “Where is D-Wade? There’s a guy wearing 24 that looks like him, but that’s the number with which I associate him.”
Think of all the other ways No. 3 matters to Wade. Drafted in ’03. Won three titles in Miami. Likes to shoot three-pointers in crunch time despite never developing consistent three-point range. Has three children. Has been named to the All-NBA third team…three times.
We are through the looking glass here, people.