The NBA Store Is Selling Isaiah Thomas Cavs Merchandise, Even Though The Kyrie Irving Trade Has Stalled


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The trade involving Kyrie Irving and Isaiah Thomas was official… until it wasn’t. For now, the entire NBA world sits in a waiting game as the Cleveland Cavaliers reportedly attempt to extract additional assets from the Boston Celtics and there is even buzz about a “final offer” that could be sitting in Boston’s lap at this juncture.

With that as the backdrop, the NBA hasn’t slowed down even a little bit when it comes to marketing the players involved and, on Monday morning, the league’s official online store advertised new Cavaliers merchandise. You might recognize the player in question.


In addition to showcasing a standard jersey with Isaiah Thomas and a new number, the NBA Store is also releasing specialty t-shirts that build around the diminutive point guard in his new (presumptive) home.


In the grand scheme, it isn’t that crazy to think that the league would rush into production on this kind of merchandise and there has already been Celtics merchandise featuring Irving’s name in the green, black and white.

Isaiah Thomas might not be heading to Cleveland after all and his hip is the primary source of consternation on both sides right now. Still, that won’t stop anyone from capitalizing on the immense buzz surrounding the deal and that extends to the merchandise game.