JAY LENO IS STILL AWFUL
Precious

DISASTER PORN: NOW W MORE CAR PORN

By / 11.04.09

This is a screencap from the latest 2012 clip to hit the web (watch it below).  The great thing about Roland Emmerich is that even within scenes of carnage on a global scale, he doesn’t forget the little things. “Oh my God, the western seaboard is on fire and falling into the ocean!  AND MY SHOE’S UNTIED!”

He also doesn’t seem to care how blatant his product placement is.  Not only is there this closeup of the Bentley logo, it’s accompanied by a “ting!” sound effect like it’s the tooth sparkle in an old Colgate ad.  “Hooray, save us from disaster, magic car!”

In fact, Bentley loves these car-powering-away-from-danger shots so much that you wonder if their ad department films them themselves.  Compare this shot from 2012:

To this one from Doomsday:

You gotta wonder if the target market for a $180,000 car is really the people paying to see a Roland Emmerich movie.  Something tells me that’s more of a Chrysler-300-’cause-it-kinda-looks-like-a-Bentley crowd.  But they’re really gonna own that stars-of-MTV-shows-and-Brett-Ratner demographic.


TAGS2012BENTLEYCAR PORNDISASTER PORNproduct placementROLAND EMMERICH

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