Senior Editor
03.06.09 20 Comments

Eh, you buyin’ dis watch? I don’ see no watch wit better quality den dis, so you must be buying dis watch.

Robert DeNiro and Al Pacino are suing Tutima watches and a distributor using their likenesses without permission for Tutima ads linked to Righteous Kill.

“De Niro’s and Pacino’s policies concerning commercial endorsements and tie-ins are common knowledge in the entertainment industry,” the lawsuit said. “Defendants’ actions have damaged De Niro’s and Pacino’s valuable reputations and diminished the commercial value of their name and images.”
Both men were very careful about product endorsement, the lawsuit said, with De Niro only endorsing a product or service “under very specific and compelling circumstances.”
“Pacino, over the course of his lengthy career, has never commercially endorsed any product or service in the United States,” the lawsuit said. [THR]

Their case would be a lot more believable if the movie hadn’t been Righteous Kill.  At that point you might as well just do a commercial.  At least that might be less predictable.  Ooh, I wonder if these watches are good.

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