So far, Disney’s managed to keep everything about their upcoming “A Christmas Carol” adaptation very closely guarded in regards to style and design. I’m curious, and I have to say, I really love the idea of one actor playing Scrooge and all of the ghosts… thematically, I think that pays off in a lot of ways, and I’m surprised I’ve never seen anyone do it before.
Now it looks like they’re about to kick off a 40-city promotion that will give people a chance to see the first footage from the film presented in the best possible format. I’m wondering if they’ll have a trailer for the movie in front of “Up,” at least in the 3D venues. It would make sense. Regardless, if you’re interested, here’s the press release on how you can participate in this free sneak peek that sounds like a fairly unique way of taking the message to the public:
“Disney is pulling out all the whistle stops and taking its show on the road with a spectacular immersive and interactive 40-city train tour including a 3D sneak peek of film footage from the upcoming movie “Disney’s A Christmas Carol,” it was announced today (05/08/09) by Dick Cook, chairman, The Walt Disney Studios. Set amidst a snowy backdrop-complete with all of the sights and sounds of Christmas including carolers, decorations, giveaways and many more surprises in each of the 40 cities-the Train Tour is being launched with HP on board as the title and technology sponsor and driven by Amtrak. This family event is for guests of all ages and is free to the public.
Starring Jim Carrey and directed by Academy Award®-winning filmmaker Robert Zemeckis, “Disney’s A Christmas Carol” opens in theatres November 6 in Disney Digital 3DTM and in IMAX 3D®.
[more after the jump]
Commenting on the announcement, Cook said, “‘Disney’s A Christmas Carol’ Train Tour is an incredibly fun way to introduce families across the country to the wonders and spectacle that is Robert Zemeckis’ unique and spectacular new holiday film. We are so proud of the movie, and think the 3D footage is so incredible, we just had to give everyone a chance to see it in Disney Digital 3D. From Los Angeles to New York , and all points in between, guests are going to have a fabulous time discovering things about the making of this extraordinary film, participating in their own festive fantasies, and getting into the holiday spirit all year round. ‘Disney’s A Christmas Carol’ is great entertainment for moviegoers of all ages, and this is the perfect introduction to a fun and exciting new holiday classic.”
Among the highlights of the tour are authentic artifacts on loan from the Charles Dickens Museum of London; artwork, costumes and props from the film; demonstrations of performance capture technology; and a chance to morph your face into one of the film’s characters using HP TouchSmart PCs. At each stop along the way, a state-of-the-art Disney Digital 3D Theatre will be erected, where guests can get a sneak peek of “Disney’s A Christmas Carol” and see other exclusive behind-the-scenes materials from the movie. The latest details about tour stops and scheduled events are available at http://www.christmascaroltraintour.com.
Featuring four custom-designed vintage rail cars full of behind-the-scenes attractions, entertaining demonstrations, and fun activities, the tour will have its inaugural stop at Los Angeles’ Union Station over Memorial Day Weekend, from May 22nd through May 25th. During the next 24 weeks, the train will make 40 stops in 36 states, as it travels its way across more than 16,000 miles of track. The tour will finish at New York ‘s Grand Central Terminal over the weekend of October 30th through November 1st.
At every tour stop, Radio Disney will invite kids to enter for a chance to become a Movie Surfer representing their hometown. Each Hometown Movie Surfer will get a chance to appear on Disney Channel by filming their very own Movie Surfer’s segment! They’ll also receive a prize package of exclusive Movie Surfer and “Disney’s A Christmas Carol” gear.
ABC television stations across the country will run local promotions. At each stop, guests will have the chance to win an HP TouchSmart PC and an HP Photosmart wireless printer. Additionally, Disney is working with the Boys & Girls Clubs of America organization to provide an early Christmas experience to kids across the country. Disney will present the organization with a donation in the amount of $100,000 at the May 21st launch in Los Angeles to further the organization’s efforts of helping kids grow up to be great and will invite Boys & Girls Club kids to be part of the tour when it comes to their town. Boys & Girls Clubs throughout the nation are impacting the lives of 4.8 million young people each year with after-school programs that emphasize education, career exploration, community service, technology skills, financial literacy, the arts and more to help them reach their full potential as productive, caring citizens.
Amtrak locomotives and engineers will lead the four-car Train Tour (plus a private car), across the US , with stops ranging from 1-3 days along the way. Each train station will be themed with holiday decorations, and feature artwork from the film, Christmas Carolers, fun activities for the entire family, and snow!
ABOUT THE MOVIE
“Disney’s A Christmas Carol,” a multi-sensory thrill ride re-envisioned by Academy Award®-winning filmmaker Robert Zemeckis, captures the fantastical essence of the classic Dickens tale in a groundbreaking, performance-capture 3D motion picture event. Ebeneezer Scrooge (Jim Carrey) begins the holiday with his usual miserly contempt, barking at his faithful clerk (Gary Oldman) and his cheery nephew (Colin Firth). But when the ghosts of Christmas Past, Present, and Yet to Come take him on an eye-opening journey, revealing truths Old Scrooge is reluctant to face, he must open his heart to undo years of ill will before it’s too late. Through the magic of performance-capture technology, Jim Carrey tackles seven roles, including Scrooge and all of the Christmas spirits.”
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