Deadpool Himself Responds To ‘Deadpool’ Being Nominated For A Major Award

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The advertisement for Deadpool was in many ways as entertaining as the movie itself, with funny pictures, a self-referential Green Lantern joke, 12 days of Deadpool, Valentine’s Day pranks, and the emoji billboards. And now the ad team’s maximum effort has earned them a 2016 Clio Award nomination for Best Integrated Marketing Campaign. (Hey, it’s a major award!) About which six-time Academy Award viewer Ryan Reynolds says, “I know right? Whose balls did I have to fondle to get nominated for my very own key art? I can’t tell you, but it rhymes with pull-verine.”

Reynolds/Deadpool makes the case for them winning the award with the typically fourth-wall-breaking video above. He talks about the movie’s massive successes: breaking eleven box office records, including highest grossing R-rated movie ever, biggest R-rated opening weekend, and biggest February opening weekend, all despite being banned in China and having a budget of around $58 million. He also speaks of some of the unique ways they built that success: tastefully murdering Mario Lopez (“F*ck you, Slater!“), giving Conan O’Brien a full-body massage with panda tears to get a red band trailer on network TV, promoting testicular cancer awareness, and dropping one perfectly-crafted, in-on-the-joke advertisement after another:

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When not writing for Uproxx, Caleb likes to volunteer at the legless cat shelter and photoshop the Babadook into all of his family photos. He once resolved the question “To be or not to be?” through the clever use of General Semantics. Your mom thinks you could be more like him if you only applied yourself.

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