Roy Jones Jr and Felix Trinidad — who have a combined age of 72 — have an upcoming fight to decide once and for all who shouldn't have come out of retirement. And in an effort to generate more buzz and build a larger audience, Jones has joined a fraternity.
To further his celebrity and broaden his appeal, in August, Jones became an honorary member of Tau Kappa Epsilon Fraternity. TKE is the largest social fraternity in the world with a presence on almost 300 college campuses in North America, and an initiated membership of over 220,000. This is an interesting marketing strategy for the self-promoted Jones… The “hey, that’s our fraternity brother” crowd could provide a buzz among a demographic that currently seems more interested in video games and drinking games—18 to 23 year old college students.
So, to recap: a 38-year-old guy looking to revive his failing career joins a fraternity to become more popular. Ring ring. Hello? Roy, it's for you. USA Network wants the movie rights.