New LeBron Banner Approved For Downtown Cleveland

09.19.14 5 years ago

Cleveland Cavaliers fans will be “Witness” to a new but eerily similar LeBron James banner when attending home games at Quicken Loans Arena this season. The city planning commission approved Nike’s 10-story artwork today after it was initially proposed earlier this week.

Like its now infamous predecessor, the banner features James performing his signature pre-game chalk-toss. LeBron’s back is profiled this time around, though, and in place of his surname is a statement on the justification of his return to the hometown franchise he spurned in 2010:

Here’s the billboard that hung on the Sherwin-Williams building during his initial stint with the Cavs:

It’s a somewhat subtle aesthetic change; the meaning behind it, however, is anything but.

What do you think of the new LeBron banner?

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