Slowly but surely, NBA teams adding a sponsorship patch to their jerseys are becoming the norm. While putting sponsors on the front of a shirt isn’t nearly as prominent as it is in soccer or in the WNBA, a small patch near a player’s left shoulder is becoming more and more common.
The latest team to join in on this trend are the Portland Trail Blazers, which announced a partnership with Performance Health that will lead to a logo for Biofreeze appearing on their uniforms. With the move, the Blazers are the 24th NBA team to add a sponsorship patch to their uniforms.
At the top of this post, you can see how the logo will look on Portland’s white uniforms. Here’s how it will appear on all of the team’s threads.
Beyond appearing on the team’s standard jerseys, the Biofreeze logo will appear on the unis Portland wears during practice and Summer League. The news was announced by the Blazers’ Twitter account in a video that features a jersey with the logo getting taken out of a block of ice.
Secret’s out! Introducing our partnership with @Biofreeze. pic.twitter.com/Lf5BwPw03k
— Portland Trail Blazers (@trailblazers) September 19, 2018
In addition to the news between the Blazers and Biofreeze, Shams Charania of The Athletics reports that the company has agreed to an endorsement deal with Damian Lillard.
