Sometimes a new product will hit the shelves and make you think, “Wow. How come no one ever thought to make that before?” This is one of those times. Because, folks, the Oreo candy bar is here. And it makes all the sense in the world.
Mondalez International, the company responsible for Oreos, is no stranger to innovation — after all, the cookie shelf at the grocery store has been continually saturated with flavors no one ever asked for, like Swedish Fish and Blueberry Pie. So we’re surprised it took them this long to come up with something so basic/delicious. The Milka Oreo Big Crunch Bar is a 10.5-ounce treat that combines the delicious cookies-and-cream crunch of an Oreo Cookie with layers of European milk chocolate. Think of it as a chocolate-covered Oreo..because that’s what it is. Except with the cookie part in the center. And also rectangle-shaped.
The bar has been in the works for a while, according to a spokesperson from, who told the Washington Post, “We’ve been planning to introduce Oreo Chocolate Candy Bars for some time.” Now, with the holidays right around the corner, the Milka Oreo Big Crunch Bar’s time has arrived. It hit grocery stores nationwide this past Monday.
Now the big question is how American consumers will react to the new bar. The hyped-up Tweets and Instagram posts are beginning to filter in, and the consensus on the new creation is overwhelmingly positive:
One Twitter user, though, was able to overlook the hype and give her honest thoughts about the bar:
According to a press release on the new candy bar, we’ve got even more to look forward to: there’s a Milka Oreo Choco-Mix Snack Mix Bag in the works. Because goodness knows we need to snack on even more chocolate and cream-filled sandwich cookies.
Until January hits, though, we’ll have to satisfy ourselves with the Big Crunch Bar. And you know we don’t trust the reviewers on this one — we’ve got to try it one ourselves before we can give it a fair judgment. Now where’s the milk and the insulin?