Starbucks Is Stepping Into The Brunch Game And People Have Opinions

09.07.16 3 years ago

Would you like a side of quiche with that pumpkin spice latte? No? How about Belgian waffles, or perhaps a stack of baked french toast, served with a side of with real maple syrup? Starbucks is gearing up to offer it, if customers are willing to take it.

This, according to blogger StarbucksMelody, who reported on Saturday that several of her local Portland-area Starbucks had begun serving up what they were calling “Weekend Brunch.” (By the way, she gave the Sweet Belgian Waffles that she tested two thumbs up, saying that they were “the perfect combination of sweet, crunchy, and flaky.”

Her discovery was confirmed by a Starbucks representative, who told Melody that the Portland-area locations were just a few of the 78 “select locations” taking part in a test of the new brunch offerings, which began on August 27 and doesn’t have a set ending date. (Melody herself, who blogs about Starbucks, estimates a 6-8 week trial run, based on what she’s seen in the past.)

Melody wasn’t the only one to take Weekend Brunch to social media, though. Instagram user @kayliasftw tried the Belgian waffles at her own local Starbucks and was similarly impressed:

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