The ‘Cats’ Trailer Has Left People Baffled Over The Uncanny ‘Digital Fur Technology’ Effects

On Thursday, July 18th, 2019, right in the middle of San Diego Comic-Con, the first teaser trailer for Tom Hooper’s upcoming film adaptation of the musical Cats was released. Everyone was there — Taylor Swift, Idris Elba, a bunch of giant pieces of furniture and props meant to make the movie’s world appear more cat-like. And yet, despite the seemingly nonsensical promise of “digital fur technology,” what audiences ended up getting was something equally beautiful and horrifying.

The industry was well aware that the first Cats trailer was going to drop sometime late on Thursday. However, when the official Twitter account for Working Title, one of the companies producing the film, revealed that it would be dropping at 10 p.m. local time, everyone stateside quickly realized that they would get the chance to see said digital fur technology in action before the sun had set. So, everyone watched it and… and… well, nobody quite knows what to think or say at this point.

From mixtures of pure excitement and cautious optimism to downright, unrepentant horror, entertainment journalists covering Comic-Con, fans, and some of the usual Twitter suspects just couldn’t seem to wrap their heads around the Cats trailer. To be honest, it’s not even remotely possible to organize everyone’s responses. The best thing anyone can do is precisely what these people all did with the trailer: just try your best to take it all in and not go completely crazy.

Though, in the spirit of at least attempting to organize everything into a coherent nugget of information, here’s film writer Jason Bailey’s take on it all.