If you’ve seen Mad Max: Fury Road (which you should), you already know the War Boys spray silver paint on their mouths and shout “witness me” before doing something suicidal in the belief they’ll go to Valhalla.
So, the regular behavior when you huff paint, in other words.
Of course, it didn’t take long for someone to notice Amazon sells edible silver paint for cake decorating, Wilton’s Silver Color Mist, and this War Boy (named W. Bartels) wrote a review of the product on May 20, saying, “WITNESS ME! I WILL FEAST IN VALHALLA FOR I AM SHINY.”
Slowly, other people started to notice the product, and more reviews flooded in, gaining momentum this weekend.
The seller tried to answer customer questions with sincerity, possibly not realizing what this sudden interest and talk about Valhalla was all about. Luckily, other users stepped in with helpful answers of their own.