Well, it didn’t take long for the esoteric, hip-hop sounding Beck to return after his Grammy Award-winning, folky album Morning Phase came out in 2014. It’s been almost a year since we heard his pop rock radio hit “Dreams,” but his latest track, “Wow,” sounds like vintage Odelay and Midnite Vultures-era Beck with its layers of rap beats, strange samples, and even stranger lyrics. One of the verses includes the lyrics “standing on the lawn doing jiu-jitsu/ Girl in the bikini with the Lamborghini shih tzu” so yeah, vintage Beck is back.
“Wow” is taken from Beck’s upcoming untitled new album, which is due out October 21 through Capitol Records, according to a press release. Beck recently sat down with Zane Lowe where he talked about working with the upcoming album’s superstar producer, Greg Kurstin, and how his own kids sort of pushed for him to include “Wow” on the album. To help promote the track, Beck had artists from all over the world release videos with snippets of the song to their Instagram.
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#Repost @mimles ・・・ Collab with @beck to give you WOW💥🍒💥 My surreal multiple-faced #makeup look for the release of his new track #beckWOW 💣👄👀 • Honoured to be chosen to participate in the premiere of @beck's new single 💥WOW💥 which is about the nonsensical "wow" moments on @instagram! Thanks @beck and @capitolrecords for giving me this opportunity to push my imagination and messed up brain further! 👽 You guys are the first ones to hear this song — WOW is released 6/2 at noon EDT! ✔️✔️✔️ #mua #makeupartist #mimichoimakeup #mimles #beck #campaign #songrelease #surrealism #surrealist #surreal #multipleeyes #multiplefaces #makeupforever #nyxcosmetics #stilacosmetics #kryolanofficial #motd #illusionmakeup #creativemakeup #amazingmakeupart #wakeupandmakeup #makeupartistsworldwide #vancouver #vancity #art #artist
Whatever you take away from all this, one thing is for sure: Beck’s next album is going to be unlike anything he’s released in recent memory.
(via Consequence of Sound)