Bo Jackson is untouchable. And it seems like AT&T took notice because their new ad campaign completely revolves around how impressively great Bo really is (and how everybody knows it). The company pulled together a bunch of college-football legends, from Steve Young and Jerry Rice to Herschel Walker and Roger Staubach, to basically try out for the chance to watch the College Football Playoff with Jackson. As a result, things get pretty weird.
The full cast is as follows:
That’s a pretty stacked and odd bunch. Obviously a bunch of these guys already have broadcast experience, so they’re able to put their personality through, but even the ones who aren’t on TV all the time seem to hold their own. Staubach especially plays it up when he takes a nap in the “Armchair Quarterback Challenge.”
This isn’t the first time AT&T has brought a bunch of players like this together. During the NCAA Tournament this year, they had guys like Christian Laettner, Dr. J, and Shaq hanging out, and the spots actually gave off a lot of levity and humor. These seem to have a very similar feel, although the approach is slightly different.