Tennis Player Eugenie Bouchard Named World’s Most Marketable Athlete

Eugenie Bouchard
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Women’s tennis player Eugenie Bouchard is 2015’s most marketable athlete, according to SportsPro Media. The site, which ranked the 50 most marketable faces in sports since 2010, uses measures that are weighted towards the marketing potential of an athlete over the next three years. There’s a kind of balance between evidence of their marketability and projecting that marketability in the future. Some of the criteria used include age, value for money, home market, and crossover ability. Before mentioning the other athletes listed, however, let’s see what makes Bouchard the most marketable one.

SportsPro Media notes that Bouchard has had poor outings so far in 2015, including multiple first-round exits and a singles record of 7-9 this year. This is much different from last year, when she had two semifinal appearances and one finals appearance at last year’s Wimbledon. But the losses haven’t diminished her place in the market. For starters, she’s represented by WME/IMG, the same company that represents superstars Serena Williams and Maria Sharapova. In addition, Bouchard also signed with IMG Models, giving her a presence in the fashion industry.

Did we mention Bouchard is just 21 years old? Oh, and she earned over $4 million last year, too. Now, let’s take a quick look at who else made the top 10 on the list. You may recognize a few:

No. 2: Neymar, Soccer

No. 3: Jordan Spieth, Golf

No. 4: Missy Franklin, Swimming

No. 5: Lewis Hamilton, Motorsports

No. 6: Virat Kohli, Cricket

No. 7: Stephen Curry, Basketball

No. 8: Kei Nishikori, Tennis

No. 9: Katarina Johnson-Thompson, Heptathlete

[Source: SportsPro Media]