How Is The ‘SI’ Swimsuit Issue Still A Thing? ‘Last Week Tonight With John Oliver’ Investigates.

For the latest edition of its always entertaining “How Is This Still A Thing?” segment, Last Week Tonight with John Oliver tackled Sports Illustrated‘s annual Swimsuit Issue.

The short segment above quickly answers its own question: The 2013 edition sold more than 800,000 copies, more than 10 times the average SI issue. No publisher is going to turn down those numbers. As for why so many copies are being purchased in a world where free internet porn can be accessed instantly from an array of convenience-epitomizing devices? That’s a little more complicated.