Still reeling from the loss of the Most Interesting Man in the World? You should probably talk to someone about that, right after watching Billy Dee Williams’ new Colt 45 commercial. That’s right, Lando Calrissian is back as the spokesperson for the malt liquor brand, because Afroman was busy?
Billy Dee hawked Colt 45 from 1986 to 1991, and when Pabst Brewing Co. reached out about doing another campaign, he thought about “how interesting life is… I suppose that it has always been a part of my life because I put a face on it and a voice to it for so many years.” An occasionally controversial voice. The beer’s tagline, “It works every time,” was construed by some to mean that if you want to get women drunk quickly, drink Colt 45.
Malt liquor’s container size and higher alcohol content, combined with its marketing campaigns, have also been criticized. It’s got higher alcohol content than other beer… Colt 45 weighs in at 5.6% alcohol content, while Miller Lite has about 4.2% and Budweiser has 5.1%. Other malt liquors such as Colt 45 High Gravity have 8.5%
When Chewie gets blasted and crashes the Millennium Falcon in Episode VIII, you’ll know who to blame.
(Via USA Today)