Q: Is this video a secret gay-themed commercial for Taco Bell’s new line of breakfast items?
A: Maybe! But also maybe not! I don’t know!
There’s not much by way of explanation here, other than the thing where it just popped up on YouTube two weeks ago labeled “LEAKED GAY TACO BELL COMMERCIAL” and looking, well, kinda real, right down to the product shot at the end. Taco Bell hasn’t responded yet as to whether this is or is not an actual thing, but there are at least a few possibilities at play here:
- It was created by an ad agency and killed by a Taco Bell exec — and, yes, it is very funny to me that Taco Bell has fancy suit-wearing executives, as I tend to believe the whole operation is run by one dude in cargo shorts named Chad — before it made it to air
- It was created by Taco Bell with the intent of “leaking” it to test public reaction
- Taco Bell made it with the intent to air it but they only had one copy of it on VHS and the bike messenger tasked with delivering it to Chad at Taco Bell HQ ended up getting chased all over New York City by a corrupt cop with a gambling problem who was trying to intercept it for a Chinese loan shark and whoooooooops now I’m just describing the plot of the 2012 film Premium Rush
- Something … else?
So, to repeat what has now become obvious: I don’t know what’s going on here. But if it is real, I vote they release it. What’s the worst that happens? A couple people get super pissed off and boycott? Good. I don’t want to eat breakfast tacos with bigots anyway. RELEASE THE COMMERCIAL, CHAD.
UPDATE: A spokesperson for Taco Bell emailed us tonight to say that they are not responsible for the commercial. Here’s the full statement…
We didn’t create this ad, but we can see the people who did share the same Live Mas passion for our brand—and our breakfast—as we do. Although we cannot condone unauthorized use of our intellectual property, we are impressed with their work and would be open to meeting with them.