Super Bowl ads are expensive, and that means smaller companies need to pick their spots to make an impact amid a wash of beer commercials and big-name movie trailers. But with a low-scoring game on the field and a lackluster halftime show to keep the masses sated, sometimes the more obscure ads are the ones that have the biggest impact.
Enter Dietz & Watson, a company who may be better known at your grocery store for its deli meats. But the company also sells slacks they call nuts, and it took Super Bowl 53 to announce that in a big way in an ad featuring Craig Robinson of The Office fame.
The ad aired in the second half with the score still locked at 3-3 between the New England Patriots and the Los Angeles Rams. The commercial begins with Robinson on a couch with a friend, holding a bag of Dietz Nuts.