Monday marked the arrival of this year’s Amazon Prime Day (or Prime Day-and-a-half, really), which meant subscribers all over the Internet were looking forward to massive deals on products as varied as the Amazon Echo and the Amazon Echo Dot. Despite the sheer number of known Amazon Prime subscribers, which rests somewhere above one hundred million, one would safely assume the main consumer arm of Jeff Bezos’ brainchild would be ready for the day’s onslaught. Sadly that doesn’t seem to be the case, but that’s okay! Because puppies!
No really, “puppies!” En lieu of working web pages and widgets as the Amazon Prime website began suffering a massive glitch, potential shoppers noticed an influx of “the dogs of Amazon”:
https://twitter.com/sfiegerman/status/1018935253543636992
Six minutes into Amazon #PrimeDay pic.twitter.com/2BKg07j3bV
— Abha Bhattarai (@abhabhattarai) July 16, 2018
The Amazon 'Sorry' dogs are without question the best thing about #PrimeDay pic.twitter.com/QpAGS17on9
— The Darkest Timeline Numbersmuncher (@NumbersMuncher) July 16, 2018
https://twitter.com/AshleyRReports/status/1018934725459808256
As someone who works in e-commerce, I know now is a terrible time for Amazon's site to crash but I am LIVING for the dogs of Amazon rn. pic.twitter.com/6bndShM120
— alexandria 🏮 (@alxandriasays) July 16, 2018
Most were rather enamored with the pictures of dogs Amazon was cleverly using to placate subscribers. Some were even made more appreciative of Amazon Prime Day, saying they had no interest in the affair until the pups showed up:
https://twitter.com/darth/status/1018935720335962112
Others, meanwhile, weren’t too happy — the dogs notwithstanding:
https://twitter.com/BennionBrad/status/1018937812651929600
I have now met all the dogs of Amazon, and purchased nothing. #primeday
— bluemaskLou (@bluemaskLou) July 16, 2018
What if Amazon purposely went down so that everyone would start tweeting about the puppies and get #PrimeDay trending pic.twitter.com/SsjAnqr7AJ
— Caleb Hull (@CalebJHull) July 16, 2018
Did my husband put you up to this @amazon ? #PrimeDay pic.twitter.com/nrmdXkD6Wf
— Fanny j ☮️😷💉🌊 (@fannyj99) July 16, 2018
Happy #PrimeDay look at all the amazing deals on consolation dog stock photos pic.twitter.com/Je6mvqWg3z
— AI Dreams (@trevorforrestm1) July 16, 2018
An endless loop of clicking SHOP ALL DEALS followed by photos of sad dogs is exactly the America we deserve right now. #PrimeDay
— Katy Bowman (@IngaBluth) July 16, 2018
A whole other subset of Amazon Prime subscribers were just miffed, though entertained, by the fact that the company’s website was already failing mere minutes into Monday’s online shopping extravaganza:
Me, about to check out some sweet #PrimeDay deals before realizing Amazon shit the bed pic.twitter.com/4T1JlRPnso
— Ritzo (@StaceyRitzen) July 16, 2018
When Amazon’s app goes down on #PrimeDay
Me: frantically checks Twitter to make sure it’s not just me 😂💸— Chelsea Parker (@TheDesignJedi) July 16, 2018
Prime Day crashed Amazon. To be fair, they had an entire year to prep for this.#PrimeDay
— Jon McBrine – Author (@jonmcbrine) July 16, 2018
Even Sen. Bernie Sanders got in on the action:
I stand with the Amazon workers fighting for decent working conditions and a living wage on #PrimeDay.
While Jeff Bezos' wealth increases by $275 million a day, Amazon workers are afraid to take bathroom breaks at work and are grossly underpaid. https://t.co/FRg0qz5ca9
— Bernie Sanders (@SenSanders) July 16, 2018
Happy Prime Day, everybody!