Social media managers walk a fine line when they try to relate to their customer base using memes and humor. Whether they’re posting woke rants or seemingly commodifying depression, things can go wrong very quickly, and brands can find themselves at the wrong end of the ratio.
When using common meme formats to relate to a young audience veers into the territory of financial struggles, for example, it’s best to tread lightly. Young people don’t like to be told they should have more money somehow, especially considering the three most common jobs in America pay roughly $10 to $13 per hour, a huge percentage of people can’t cover a $500 emergency, and over 40 percent of U.S. households make too much money to qualify for assistance but still can’t afford a middle-class lifestyle. It’s enough to make some people joke about rolling out the slicey bois.
Which brings us to JPMorgan Chase, who are taking heat for tweeting (then swiftly deleting) some “Monday motivation” that raised peoples’ hackles:
For some odd reason, people didn’t cotton to a bank telling them they’re broke because they bought coffee:
People were quick to point out it was actually $25 billion, not $12 billion. That could buy a lot of coffee and microwaves.
JPMorgan Chase paid back the $25 billion they received in 2008 the following year, but taking the money was enough to make their tweet seem hypocritical. They deleted the tweet after 20 minutes and later posted an apology:
But jokes and teasing continued throughout the week, because people screencapped the tweet and it was still making the rounds. Even Alexandria Ocasio-Cortez And Elizabeth Warren posted sarcastic commentary:
And other folks on Twitter made jokes:
People still weren’t ready to forget about the 2008 bailout:
Others weren’t ready to forget about their own problems dealing with banks:
And some of the tweets were especially cutting:
Well, that’s depressing. Let’s end this on a lighter note: