People Burned Their Nikes To Protest Colin Kaepernick’s Ad, And Now They’re Getting Roasted

On Labor Day, Colin Kaepernick revealed his long-gestating ad campaign with Nike. We’ve already written about the campaign itself. Now let’s talk about the hilarious overreaction. In a feat of grandstanding fit for Mike Pence, some people have been destroying their own Nike apparel to send a message to Nike. That’ll learn ’em.

https://twitter.com/boudreau_dr/status/1036716694666964992

https://twitter.com/LydiaRodarte/status/1036753367970795522

Via Twitter

On the one hand, people have every right to get mad at a company for hiring someone they dislike. On the other hand, destroying your own property to protest said company is hilariously hamfisted. It’s so absurd we’d like to believe every image of a destroyed Nike product is being shared as a prank, but then again, this isn’t the first time the MAGA crowd has purportedly smashed their own bought-and-paid-for consumer goods in protest.

On Twitter, the people joking about the protest quickly outnumbered the people actually protesting (or pretending to protest).

Some even trolled the protestors by suggesting other things to boycott:

https://twitter.com/IanKarmel/status/1036810582140313601

The protests inspired at least one “wait for it” parody video:

Some people noted the pointlessness of destroying goods that were already bought:

https://twitter.com/fakemikemulloy/status/1036834720305184769
https://twitter.com/steak_ham/status/1036758468152188928

And this guy pointed out the added benefit a boycott would bring to Nike’s image:

https://twitter.com/camjwolf/status/1036785714757881856

Further driving home that point, others joked about Nike losing the oh-so-fashionable “old and/or white supremacist” demographic:

https://twitter.com/daveanthony/status/1036825883556769792

Others pointed out the obvious wastefulness of burning clothes when there are homeless veterans in these streets.

https://twitter.com/realMatMolina/status/1036804228398936064
https://twitter.com/jackieaina/status/1036770166724427776

People were really losing their minds:

https://twitter.com/DavidSRudin/status/1036815232369418241

https://twitter.com/gtiso/status/1036821399027908609

https://twitter.com/kennykeil/status/1036832665918263296

And some took it a step further:

People even created new versions of the ad that perhaps go too far and sacrifice too much…