PETA’s New Ad Campaign Is Getting A Lot Of Attention, But Not For The Intended Reason

Getty Image

People have always had a love-hate relationship when it comes to PETA. While the animal rights organization seems to have the best intentions at heart, their questionable and increasingly sensationalist tactics — which often involve nudity and gratuitous sex — tends to muddy their overall message.

Take, for example, their latest campaign that encourages vegetarians and carnivores alike to go vegan, using the argument that “meat and dairy can clog your arteries and lead to erectile dysfunction.” Which is a fine PSA! No one likes a sad boner. Except, as pointed out by UK blogger Angela Night on Twitter, this is the ad the creative geniuses at PETA decided to go with.

https://twitter.com/Angelheartnight/status/879987919355817984

There are no two ways about, those two dudes just [bleeped] a chicken. And for the most part, the chicken seems okay with it? That in itself seems to present more of a troubling message than simple meat consumption. But just in case you think they decided to stop with the chicken, then you clearly don’t know PETA because, oh — there’s more where that came from.

https://twitter.com/Angelheartnight/status/880017588901818368

https://twitter.com/Angelheartnight/status/880017880208879623

https://twitter.com/Angelheartnight/status/880018493936197636

For what it’s worth, CW33 in Dallas spoke with a local physician, Dr. James Pinckney, who admitted that PETA is on to something. “This isn’t a complete false statement,” he told the network. “If you do eat large quantities of red meat specifically, as well as dairy, it does have inflammatory effects and can cause, indirectly, erectile dysfunction.” He also clarified, however, “If you’re doing well, your libido’s high and you don’t have any issues from an erectile dysfunction standpoint, then keep doing what you’re doing.”

Either way, this isn’t the takeaway most people are getting from the ads, but knowing PETA, this is exactly the kind of attention they like.

https://twitter.com/BrightAngel1000/status/880006103991435264

https://twitter.com/Angelheartnight/status/880066306011262976

https://twitter.com/TonyMFreed/status/880090255231262720

While we’re making jokes; obligatory:

(Via AdLand, CW33)