Today being April Fools’ Day, many brands and companies are rolling out their own gags in celebration of what is arguably the most annoying day of the year, to varying degrees of success. A good April Fool’s joke shouldn’t trick the recipient so much as playfully wink, which is what Sony is doing with the announcement of the Proton Pack, the world’s first-ever ghost catching device.
The accompanying YouTube video, uploaded March 31, voice-overs that after 30 years of research and collaboration with Dr. Jillian Holtzmann and Dr. Egon Spengler, they have designed a device intended to capture content from a parallel dimension. Yes, obviously this is a flagrant Ghostbusters corporate marketing tie-in. But who cares, because it’s actually pretty cool.
For the first time ever, we learn the intricacies of how a modernized Proton pack would actually work, using a bunch of sciencey-sounding words that sound totally believable to someone like me who hasn’t taken a legitimate science class since high school. Well played, Sony. And nobody even had to lose their job over it.