RELATED: Check Out Our In-Game Super Bowl Coverage
Watching Super Bowl commercials during, y’know, the Super Bowl sucks. Ad breaks are when you pee, grab a beer, or fill up your plate with another slop of pulled pork; they’re for anything but actually watching ads. But during the Super Bowl, you feel obligated to stick around, for fear of missing out on the one commercial that makes Twitter explode. It’s dumb and it’s true, but we do have some good news: you can watch most of Sunday’s ads now.
Advertisers have wisely learned to release their clips online early, so the $4 million they spent doesn’t immediately come and go in a 30-second span, lost in a sea of puking Clydesdales and Peyton Manning’s forehead. Below, you’ll find a list of every company with a Super Bowl ad on Sunday, and either the ad itself, if it’s out, or a description of what to expect, if it’s not. The clear winner so far: Terry Crews and the Muppets. Terry loves Muppets.
Audi
Axe
Bank of America
What to expect:
The commercial will feature Bono and the rest of U2 performing a new song called “Invisible,” which will be available free on iTunes during the game and over the next 24 hours. Bank of America said it will donate $1 for every download in that time, up to $2 million. (Via)
Beats Music
Budweiser/Bud Light
What to expect:
Two celebrity-filled Bud Light ads, a 60-second spot and a 30-second spot, will introduce a tagline, “The Perfect Beer for Whatever Happens”…Teaser ads on TV and online promised appearances by Arnold Schwarzenegger, Don Cheadle and comedian/musician Reggie Watts. Another 30-second Bud Light spot in the game’s first ad slot will promote a new aluminum bottle. One 60-second Budweiser ad will bring back the Clydesdale trainer from last year’s well-received “Brotherhood” commercial and spotlight a bond between a Clydesdale and a puppy. The other Budweiser spot, the now-60-second long “Hero’s Welcome,” will pay tribute to soldiers returning from Afghanistan. (Via)
Butterfinger
Carmax
Cheerios
Chevrolet
Chobani
Coke
Doritos
What to expect:
Two 30-second spots chosen through the “Crash the Super Bowl” contest, back for the eighth year in a row but open for the first time to entries from people in all 46 countries where the chips are sold.
[Here are the five finalists.]
GoDaddy
What to expect:
One spot will feature Danica Patrick, the race car driver and longtime GoDaddy endorser, along with many other people running toward a gym that’s used GoDaddy to find new customers. The other will feature a real woman quitting her job to start her own business. (Via)
H&M
Heinz
What to expect:
The ad will “highlight the belief that when someone picks up a bottle of Heinz Ketchup, they’re triggering all the happy memories they’ve experienced over the years where Heinz was present,” according to the company. (Via)
Hyundai
Intuit
What to expect:
Intuit, which makes financial and tax prep software such as Quicken and TurboTax, is actually promising the ad time to the winner of a contest for small businesses. The four Intuit finalists were Poop Natural Dairy Compost, dog treat maker Barley Labs, egg company Locally Laid, and GoldieBlox. (Via)
Jaguar
Kia
M&M’s
Oikos
Pepsi
What to expect:
The spot will introduce the halftime show, weaving in scenes from the New York City-area. (Via)
SodaStream
What to expect:
This year’s ad features actress Scarlett Johansson expounding about the advantages of SodaStream over other carbonated beverages. At the conclusion of the tongue-in-cheek ad, Johansson turns to the camera and says, “Sorry, Coke and Pepsi.” It’s a relatively tame diss, but you won’t hear it when the ad airs during the Super Bowl on Sunday. The commercial was rejected by Fox and recut to feature a different line that doesn’t directly reference the big two soda-makers, who are also big Super Bowl advertisers. (Via)
Squarespace
Toyota
TurboTax
What to expect:
The ad is being created for the Super Bowl but is part of a new TurboTax brand campaign entitled “It’s Amazing What You’re Capable Of,” meant to celebrate hard-working Americans. (Via)
Volkswagen
WeatherTech
What to expect:
The ad, a new spot called “You Can’t Do That,” will focus more on the brand and the importance of manufacturing in the United States than the floor mats the company makes. (Via)
Wonderful Pistachios