The New York Times sent a reporter to Flight Club, a major New York City sneaker emporium near Union Square where sneakerheads gather to buy and sell shoes on consignment.
When it comes to the ZO2 Prime—made by Big Baller Brand independently of major shoe makers—the verdict in person was just as brutal as it was online.
“I wouldn’t buy those,” said T.Q. Jones, who wore Nike Prestos as he waited in the consignment line.
Haitham Khan — who was rocking a Comme des Garçons hoodie, a Supreme bag and blush-colored Common Projects sneakers — made a bold statement: “I can answer your question: No one’s going to buy them.”
One man made an excellent point about the price of these shoes, which starts at a whopping $495 because, according to LaVar Ball, “that’s what they’re worth.” Is the price that high because they have high-end technology to make them worth the cost or just because they’re a “premium” brand?
“I want to know how they perform,” said Karl Leung, who wore Adidas sneakers as he waited in the consignment line. Adidas is known for its Boost foam, he noted, while Nike has its Zoom cushioning.
“I’m wondering what’s in the shoe that makes it a basketball performance shoe,” Leung added.