A Closer Look At 50 Cent’s Vitamin Water Deal (He Did Not Get $400 Million)

12.22.10 7 years ago 13 Comments

In the media, initial reports put 50 Cent’s cashout at $400 million, calculated by dividing the purchase amount by 50 Cent’s reputed 10 percent share. But in reality, 50 Cent’s take was much less. Another stakeholder needed to be paid off first – the diversified Indian conglomerate Tata had invested $677 million for 30 percent of Glaceau in 2006, and got $1.2 billion when Coca-Cola bought them out. When all the other costs had been deducted, 50 Cent was thought to have walked away with a figure somewhere between $60 million and $100 million, putting his net worth at nearly a half billion dollars.

Full Story: Washington Post (From “The Big Payback” by Dan Charnas)

From the first time I heard the $400 million figure I knew it was inflated. Check the article for the full story on how 50 Cent made the deal happen, he definitely hit the jackpot.

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