If you want a record label that’s not going to stroke your ego, come to Top Dawg Entertainment. If you want a record label that’s not going to play the numbers game, come to Top Dawg Entertainment. If you want an honest label that will give you a platinum plaque only when your album sells one million legit copies and not an x amount of streams, then come to Top Dawg Entertainment.
Unlike Jay Z, TDE boss Anthony “Top Dawg” Tiffith will not be employing any “cheat codes” to get his artists to platinum status after RIAA revealed it was changing the way it certifies albums and singles. According to the new rules, Kendrick Lamar’s To Pimp A Butterfly album is now officially platinum now that RIAA is adding digital streams to the equation. Despite the new certification, Tiffith told fans on Twitter to hold their applause since the label doesn’t believe in celebrating fake achievements.
“We don’t stand behind this @RIAA BS, Tiffith tweeted on Monday. Old skool rules apply. 1 million albums sold is platinum. Until we reach that [number], save all the congrats.” “No cheat codes to platinum…#TDE,” he added.
TPAB has reportedly sold 788,000 copies as of last month. It would be dope if Tiffith’s tweets prompted fans to purchase enough copies to propel it to “old school platinum.”