Fast National ratings for Saturday, Jan. 3, 2009.
For years, viewers have complained at the absence of new programming on Saturday nights. CBS responded, somewhat, by programming “Game Show in My Head,” from producer Ashton Kutcher. Audiences, in turn, opted to watch the NFL playoffs on NBC.
The overtime thriller between the Colts and Chargers averaged an 8.5 rating in the key 18-49 demographic, more than doubling the young adult viewership for the other three networks combined. FOX was second with a 1.5 rating, followed by the 1.1 rating for CBS and ABC’s 1.0 rating.
Overall, NBC averaged nearly 24 million viewers, plus a 14.0 rating/23 share. FOX was a mighty distant second with a 3.1/5, while CBS’ 2.8/5 and ABC’s 2.4/4 followed.
NBC’s highest ratings for the Chargers OT win came in the 8 p.m. hour, which did a 14.7/24. FOX’s “COPS” was second with a 2.9/5. CBS aired two episodes of “Game Show in My Head” and averaged a 2.5/4, which outdid the performance for recent Saturday airings of “Crusoe” on NBC and also ABC’s “Sleepless in Seattle.”
The 9 p.m. football hour had a 13.4/22 for NBC. FOX stayed second with “America’s Most Wanted.” CBS’ “Cold Case” hung in to beat the 2.4/4 for ABC’s movie.
Indianapolis and San Diego stayed on top at 10 p.m. with a 13.7/23. CBS’ “48 Hours Mystery” was second with a 3.7/6, while ABC’s movie trailed.
All ratings information comes from preliminary Fast National data, which includes live and same-day DVR viewing. All numbers are subject to change.