Fast National ratings for Friday, December 25, 2009.
People have better things to do on Christmas Night than to watch TV, a fact made manifest by low across-the-board ratings on Friday. No network averaged more than 4.5 million viewers and no network pulled in more than a 1.3 rating in the key demo.
FOX’s attempt to stir up excitement with a Christmas marathon of “‘Til Death” was looked at with derision, though the marathon still averaged numbers comparable to (or better than) recent marathons of “Dollhouse.”
Among adults 18-49, NBC and ABC both did a 1.3 rating to win the night. CBS Was second with a 1.0 rating, followed by the 0.7 rating for FOX and The CW’s 0.3 rating.
Overall, though, CBS averaged an estimated 4.5 million viewers to go with a 2.8 rating/6 share. NBC’s 2.4/5 and the 2.2/4 for ABC were close behind. FOX was fourth with a 1.5/3. The CW’s 0.6/1 trailed.
NBC’s reairing of its “Saturday Night Live” Christmas special won the 8 p.m. hour with a 2.6/5. ABC’s “Pirates of the Caribbean” and CBS’ repeat of “Ghost Whisperer” had a 2.4/5 for second (advantage ABC in both viewers and the key demo). FOX’s two new episodes of “‘Til Death” did a 1.4/3 for fourth. The CW’s “Smallville” trailed.
CBS moved into first at 9 p.m. with a 2.8/6 for a “Medium” repeat. NBC’s “SNL” special was second with a 2.5/5, with ABC’s movie slipping to third. FOX’s two new “‘Til Death” episodes averaged a 1.5/3. The CW’s encore of “Grandma Got Run Over By a Reindeer” was fifth with a 0.5/1.
A “Numb3rs” repeat did a 3.2/7 for CBS in the 10 p.m. hour. NBC’s repeat of “The Jay Leno Show” had a 2.2/5 for second. ABC’s movie trailed.
All ratings information comes from preliminary Fast National Nielsen data, which includes live and same-day DVR viewing. All numbers are subject to change.