Making music videos that stick with people in 2016 is largely a losing game. In an age of ceaseless content, surprise releases, and shattered gates, it can be incredibly hard to get people to look at your latest single’s visual accompaniment. But Gwen Stefani has an idea that will force people to pay attention. The pop singer and The Voice judge will perform the first “live music video” during the 2016 Grammys.
There’s no telling what will separate the “live music video” concept from a standard awards show performance with elaborate sets and choreography. Hopefully, more details will emerge as the show draws closer.
The music video for “Make Me Like You” is all part of the rollout of Stefani’s first solo album in a decade. Her last album — 2006’s The Sweet Escape — charted big hits with “Wind It Up” and the titular collaboration with Akon. If the first song we’ve heard from the new album is any indication, this new release will be a much more somber affair than Escape or the (low-key classic) Love Angel Music Baby.
Stefani shared the tracklist on Twitter (and possibly gave away the name of the album). With track titles like “Misery” and “Red Flag” — and coming as it does on the heels of Stefani’s divorce from Gavin Rossdale — it’s fair to expect something that’s more “Don’t Speak” than “Bubble Pop Electric.”