An L.A. Pop-Up Shop Will Celebrate The 20th Anniversary Of ‘Reasonable Doubt’ By Reliving Jay Z’s Hustling Days

06.23.16 4 months ago • 5 Comments

The official "REASONABLE DOUBT 20yr Anniversary" Cassette 📟 📼 📹 | #ReasonableDoubt 20yr Anniversary

A video posted by APT.4B [sɴᴀᴘᴄʜᴀᴛ] (@apt.4b) on

In 2016, the public sees Jay Z more as an aspiring billionaire businessman and once-in-a-blue-moon guest star than a full-fledged rapper. Seasons change, people change, all of that cliche applies to Shawn Carter as he continues to redefine what it means to be a career MC. But Jigga Man was at one point a literal and figurative hustler, and his seminal debut album, Reasonable Doubt, which turns 20 very soon, reminds listeners of that past life.

In honor of that LP—and probably to give fans a tangible glimpse at Roc-era Jay—Hov’s former business partner Kareem “Biggs” Burke will create an Apt. 4B pop-up shop in L.A. The shop will be off Fairfax Avenue, open on June 25, and mirror Jay Z’s old apartment outside Brooklyn’s Marcy Projects. According to a press release, the store will sell a Jay Z-collaborated Reasonable Doubt collection, which includes LP-themed hats, t-shirts, posters, and cassettes of the album.

Burke recently spoke with Billboard about what inspired him to create the shop itself:

“The pop-up shop is something that I thought was really cool because it’s [at a Los Angeles store called] APT. 4B, which was Jay’s old apartment, having that old New York City style and feel and introducing the 20th anniversary….I thought this was the perfect time to have that introduction.”

The shop will remain open through July for anyone who can’t make it to Los Angeles the day it opens.

Brooklyn in the House @dlemoncomedy | #NYNative #MadJokes #APT4B #APT4BLA |

A photo posted by APT.4B [sɴᴀᴘᴄʜᴀᴛ] (@apt.4b) on

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