Jon Rothstein is a legend in the college basketball world. The college hoops reporter for CBS Sports, WFAN and FanRag Sports is well plugged in and breaks a fair bit of news, particularly when it comes to coaches, but that’s not why he’s a legend.
Rothstein is best known for his commitment to his Twitter brand above all else, always tweeting out the same catchphrases and thoughts about games. One of my favorites is “betting against [insert coach] in March is like [insert movie reference].”
Betting against Mike Brey is like betting against Christian Bale in a Batman movie.
— Jon Rothstein (@JonRothstein) March 8, 2018
Betting against Bill Self in the Big 12 is like betting against Bruce Willis in Die Hard. #kubball
— Jon Rothstein (@JonRothstein) February 24, 2016
I also like when he replaces “March” in the calendar with a coach’s name or some other word.
January, February, CLUESS, April, May, June, July, August, September, October, November, December.
— Jon Rothstein (@JonRothstein) March 6, 2018
Michigan State is now 6-2 since 3/1. The Spartans only two losses this month have come against Wisconsin. January, February, IZZO, April.
— Jon Rothstein (@JonRothstein) March 23, 2015
He also loves the “there’s so much [X former player] in [X current player].”
So much Rasho Nesterovic in Omer Yurtseven….
— Jon Rothstein (@JonRothstein) March 7, 2018
So much Allan Ray in Shep Garner….
— Jon Rothstein (@JonRothstein) March 3, 2018
So much David Robinson in Deandre Ayton….
— Jon Rothstein (@JonRothstein) February 11, 2018
So much Clubber Lang in Florida….
— Jon Rothstein (@JonRothstein) November 24, 2017
There’s the classic “college basketball, where the unexpected becomes ordinary.”
COLLEGE BASKETBALL. WHERE THE UNEXPECTED BECOMES THE ORDINARY.
— Jon Rothstein (@JonRothstein) March 19, 2016
Marshall goes to Murfreesboro and beats Middle Tennessee by nine. College Basketball. Where the unexpected becomes the ordinary.
— Jon Rothstein (@JonRothstein) March 4, 2018
However, there’s nothing he’s better known for than “This is March.”
This is March.
— Jon Rothstein (@JonRothstein) March 8, 2018
This is March.
— Jon Rothstein (@JonRothstein) March 4, 2018
So, the news broken by Darren Rovell on Thursday morning shouldn’t have come as any surprise, really, but still it was pretty funny to find out that Rothstein was filing a trademark on “This is March” with an eye towards making apparel.
Reporter @jonrothstein has filed to trademark the phrase "This is March." in the apparel category, @darrenheitner did the filing.
— Darren Rovell (@darrenrovell) March 8, 2018
Rothstein confirmed the news the only way he knows how.
This is March. https://t.co/R4B9Vg3a44
— Jon Rothstein (@JonRothstein) March 8, 2018
Get ready for the Rothstein shop, coming to you soon with “This is March” T-shirts and, I’m sure, more from his other great catchphrases. I hope he comes up with a “so much” random generator that just pairs up an old player with a current player and prints that on a T-shirt.
