The joy on the face of one woman in an electronic Chewbacca mask from Star Wars: The Force Awakens has managed to force an item that is nearly a year old into a sales spike. A spike so sharp, you’d be hard pressed to find it anywhere — that includes online.
The popularity of Candace Payne’s video sent consumers into a frenzy, almost enough to make you think the video was nothing more than a conveniently placed ad for Kohl’s and Disney. Just check out this statement from Kohl’s courtesy of Vocativ:
“We have received an overwhelming amount of interest in the Star Wars: Episode VII The Force Awakens Chewbacca Electronic Mask by Hasbro since Candace posted her hilarious and lighthearted video,” a Kohl’s spokesperson said in a statement delivered to Vocativ. “The mask is currently sold out on Kohls.com, but shoppers wanting to take part in the fun can still purchase it at select Kohl’s stores across the country.”