Florence Welch Channels The Grim Reaper In Florence And The Machine’s New Video For ‘King’

Just days after Florence And The Machine fans received cryptic teasers in the mail, the band has returned with “King,” a new song accompanied by an Autumn de Wilde-directed music video.

On “King,” lead singer Florence Welch mediates on womanhood and feminity, while subverting traditional expectations of a woman. “I am no mother, I am no bride, I am king,” Welch sings over a haunting arrangement of drums and a chilling tamborine.

In the video, Welch dons a purple gown, snaps a man’s neck, and summons a troupe of dancing women zombies.

“As an artist, I never actually thought about my gender that much,” Welch said in a statement. “I just got on with it. I was as good as the men and I just went out there and matched them every time. But now, thinking about being a woman in my 30s and the future, I suddenly feel this tearing of my identity and my desires. That to be a performer, but also to want a family might not be as simple for me as it is for my male counterparts. I had modeled myself almost exclusively on male performers, and for the first time I felt a wall come down between me and my idols as I have to make decisions they did not.”

Watch “King” above.