Is binge drinking on the downward trend? Maybe, as long as the alcohol being imbibed is craft beer. According to a new study out from The Harris Poll, which looked at the drinking habits of 1,978 adults, craft-beer drinkers — especially younger craft-beer drinkers — are more likely to moderate their drinking and participate in exercise than their Bud-guzzling counterparts.
While the results don’t actually address the prevalence of binge drinking, they do paint a pretty clear picture of the lifestyles of craft-beer drinkers. For example (and stay with us here, the numbers are about to get dizzying), 73% of people who drink craft beer think of alcohol as an indulgence or special treat. It’s a small change compared to the 67% of average drinkers who view alcohol as an indulgence. But take a closer look at the youngsters — 80% of 21-34 year olds and 77% of those between the ages of 35 and 44 — and the difference becomes fairly significant. Millennial craft beer connoisseurs view their brews as “special.”
They also live their lives differently. 57% of the craft beer drinkers reported maintaining a healthy lifestyle through regular exercise, compared to 52% of average drinkers. And, interestingly enough, they’re more likely to participate in group exercise: 40% reported preferring it over exercising solo, compared to 33% of average drinkers. Crossfit and craft brews must go hand in hand.
When it comes to their diets, craft-brew drinkers are similarly vigilant. Seventy-eight percent reported reading nutritional labels, compared to 73% of average drinkers. And 27% actively seek out locally-made food and beverages, compared to 21% of average drinkers. They’re even slightly more likely to track calorie intake: 18%, compared to the 14% of the average drinkers.