We know we need to eat more fruit and vegetables to live a longer, healthier life. It’s scientific fact. But that doesn’t mean we can’t indulge in a little down and dirty fast food every now and then to sate our ids and satisfy our bellies. Around these parts, we like to believe that with food there should be a happy medium between healthy and indulgent (leaning more towards healthy).
However we are human and prone to take foods to extremes on both ends. KFC knows this. They’re well-versed in wickedly over indulgent foods. And now they’re letting the pendulum swing all the way to the other side with the #CleanEating Burger.
That sandwich you see is a über-healthy burger made with “Chia-seeded cauliflower bun, unsweetened almond yoghurt, ice cube relish, spiralised chicken breast, and kale.” First, we need to point out the ice isn’t relish. It’s ice. Also, this isn’t real. I’m sure we all got that, right?
KFC claims to have teamed up with clean eating “provocateur” Figgy Poppleton-Rice (that’s how you do faux blogger names people) who runs a clean eating blog. Publicity stunt aside, Figgy’s blog and KFC’s new “burger” isn’t that far off real clean eating blogs and some of their more extremist concoctions.
At least with Figgy Poppleton-Rice there’s a bit of self-awareness thrown in for good measure.
This being the internet, there were plenty of reactions to the ridiculous clean eating burger from KFC on Twitter that ranged from confused to down right pissed off. Some people seemed to be sincerely bothered and take the whole thing very seriously. Rest assured, folks, it’s a joke. No one will actually stop us all from getting fat with kale and cauliflower at KFC. But you should go to the site — it’s pretty damn funny.
(Via KFC UK)