Won’t someone please stop these alleged Bad Moms from scandalizing Russia? The 2016 Mila Kunis comedy is causing a stir in St. Petersburg thanks to a saucy bit of advertising that might not be school carpool friendly. What are we saying? It’s something totally not school carpool friendly.
According to The Hollywood Reporter, ad agencies in the city are rejecting billboards for the film over its racy tagline. The naughty phrase? “Do you want some Kunis?” which is apparently both a nod to the star and to a Russian term for cunnilingus. Neat! It’s a clever (and cheerfully vulgar) bit of wordplay that we can sorta understand moms (both good and bad) being a bit uncomfortable about having to explain with their young’uns in the car. The upside is that dash cam footage from Russia has shown that there are tons of distractions to point to if you’re wanting to evade your wee one’s unintentional oral sex questions.
That wasn’t the only reported case of censorship tied to the motion picture. One Russian TV station was said to have rejected an ad aiming to appear in daytime hours over its racy content. At the moment, the movie’s distributor in the country hasn’t commented on the matter.
St. Petersburg legislator Vitaly Milonov has expressed his elation over the rejection of the Bad Moms billboards. He claims the ad agencies that saved “the city’s pride.”
“We couldn’t care less about the distributor’s interests and opinion,” he was quoted as saying by the online newspaper Life.ru. “St. Petersburg is the cultural capital, and you shouldn’t bring all kinds of trash here.”
Trash? Doesn’t he know Bad Moms has a totally reasonable 60% rating on Rotten Tomatoes? Plus, Mila Kunis will hand you your ass in both English and Russian if you don’t show her or her colleagues the proper respect. Just saying.