The death of Prince in 2016 was one of the hardest to come to grips with throughout the year, with many questioning how it happened and what it meant for the future of Prince’s music. He was quite protective of his work while living, usually going to great lengths to keep unauthorized video clips off the internet. He famously said “the internet’s completely over” during an interview with The Daily Mirror in 2010, adding that he didn’t see giving his music over to iTunes or other services because they wouldn’t pay in advance for it.
Now it would seem that things have changed since Prince isn’t around to give his opinion over the direction of his music online. An official video channel has sprouted up on Youtube and Vevo featuring five different Prince songs at the moment, with more to come according to NPR:
A representative for Warner Bros. records confirmed to NPR in an email that more Prince videos are on their way. But for now, fans have this handful of clips of some of his best-known work, a selection that represents The Revolution and their leader in their prime.
The videos include “Let’s Go Crazy” and “When Doves Cry” from the Purple Rain soundtrack, and act as a tie in to the deluxe edition of the album that was just released back in June. Each channel currently has five clips in total, including three clips from an unreleased 1985 live performance in Syracuse, New York. There’s also an entire disc from the heralded “vault,” though you might question how much say Prince had in the actual production of the disc given his previous stance about his music.
Still, for fans, this is a nice treat. It’s certainly not an album that has lost any luster.