Music

Shelley Explains The Touching Reason For His Album’s Release Date

Shelley — FKA DRAM — has a new album dropping in April, his first in over four years. Since then, he’s gone through a musical reinvention, a physical transformation, and a couple of name changes, but the biggest change to his life was the passing of his mother last year. The duo was close; in 2017, they released a holiday EP together, dueting on the Christmas classics “Silver Bells.” According to Shelley, she’s also the reason for his upcoming album’s release date, April 29.

Posting a photo of the pair on Instagram, Shelley explained that he pushed back the release date of his album to his mother’s birthday in honor of a favor she did for him before her death. As he expands in the caption, “Before she passed I played her my upcoming album and I begged her to promise she wouldn’t play it for anyone else. She held her promise and took the music with her beyond this life.”

For Shelley, the new release date is his way of paying her back. “Her birthday is April 29th, so I’m pushing my album Shelley FKA DRAM’s release date to April 29th as not only my gift back to her, but my promise to play it for the world.”

To promote the upcoming album, fittingly titled Shelley FKA DRAM, Shelly has presented the rollout in the form of a mock late-night talk show, which provided a smooth framing device for the videos for singles “Exposure” and “Cooking With Grease.”

Shelley FKA DRAM is due 4/29 on Atlantic Records.

Shelley is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.

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