With his 2020 album After Hours, The Weeknd has proven that he knows how to dominate the charts. Now, he’s looking to dominate the world of cryptocurrency art. The singer announced Friday that he’s planning on releasing new music soon. But instead of sharing a song on streaming services, he’s instead making it available as an NFT.
The singer took to Twitter to share the news. “new song living in NFT space. coming soon…,” he wrote.
new song living in NFT space. coming soon…
— The Weeknd (@theweeknd) March 26, 2021
The Weeknd didn’t offer much information about exactly what the NFT entails, but he’s far from the first musician to break into the industry. Earlier this week, Ja Rule was able to make good on his Fyre Festival scandal by selling a painting of the event’s logo as an NFT for $120K. Grimes also made an eye-catching amount of money on the NFT market. The musician released an entire collection of digital art through an NFT auction, and ended up making $6 million in under 24 hours.
While The Weeknd may be breaking into new territory with his first-ever NFT, he’s also leaving behind some more traditional aspects of the music industry: namely, the Grammys. After he was snubbed for a Grammy Award this year, The Weeknd recently announced that he would be boycotting the ceremony going forward. The singer said that he will no longer submit his music for Grammy consideration by the Recording Academy “because of the secret committees.”