CBS Promises to Gay It Up

07.28.10 8 years ago 16 Comments

Last week, the Gay & Lesbian Aliance Against Defamation (GLAAD) denounced CBS’s lack of gay characters, giving the network a failing grade in its annual survey of gay-friendly programming. Responding to the report, Nina Tassler, CBS’s entertainment president, announced that CBS will add gay characters to three of its shows.

Addressing reporters at the semi-annual Television Critics Association press tour, Tassler said a gay character will be added to new comedy “$#*! My Dad Says,” returning comedy “Rules of Engagement” and legal drama “The Good Wife.”

“We’re disappointed in our track record so far,” Tassler said. “We’re going to do it. We’re not happy with ourselves.” [The Live Feed]

In a world where people speak open and honestly, she then added, “Hopefully that’s the right amount of gay. We want it to be just gay enough to avoid bad press from GLAAD, but not so gay as to scare off our old, conservative viewers.”

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