Now that the Super Bowl is over and you’ve reconciled your feelings with the last 20 seconds of the game, are you still thinking about the dead kid from Nationwide’s depressing commercial? Good! That’s exactly what Nationwide wants! After the Twitter backlash over the somber tone of the ad, they released this statement this morning:
Preventable injuries around the home are the leading cause of childhood deaths in America. Most people don’t know that. Nationwide ran an ad during the Super Bowl that started a fierce conversation. The sole purpose of this message was to start a conversation, not sell insurance. We want to build awareness of an issue that is near and dear to all of us-the safety and well being of our children. We knew the ad would spur a variety of reactions. In fact, thousands of people visited MakeSafeHappen.com, a new website to help educate parents and caregivers with information and resources in an effort to make their homes safer and avoid a potential injury or death. Nationwide has been working with experts for more than 60 years to make homes safer. While some did not care for the ad, we hope it served to begin a dialogue to make safe happen for children everywhere.
Nationwide is on your side, as long as you’re okay with tough love, fragile humans.