Matthew McConaughey’s New Commercials For Lincoln Are Peak McConaughey

A few things:

  • Matthew McConaughey and Drive director Nicolas Winding Refn have teamed up to create a series of commercials for Lincoln, an automaker McConaughey has been tied to at least since his starring role in the 2011 film The Lincoln Lawyer.
  • The commercials have kind of a True Detective-y feel, in part because they remind me of the famous scenes where he creeped Woody Harrelson out as they drove from crime scene to crime scene, and in part because McConaughey is wearing the Rust Cohle uniform of rumpled white dress shirts, loosened neckties, and leather jackets.
  • There are three commercials (so far!), but my favorite by miles and miles and miles is the one at the top of the screen, because McConaughey gives the line “That’s a big bull” the FULL MCCONAUGHEY at about the 0:10 mark, and I have not been able to stop laughing since I saw it.
  • With the last two points in mind, I was really hoping the ad would end wit him zipping around the bull and dropping a “L’chaim fatass” as he screamed off into the sunset. Maybe in the next set of commercials.

Please let there be a next set of commercials.


Here are the other commercials in the series. There are no big bulls named Cyrus in them.

Source: Sploid